I was very frustrated at the soaring cost of lures, especially when I would lose one, and at the basic design and poor quality of lures that the big box store would sell.

Once I retired from my career as a quality office deputy director position for a large engineering/architecture firm. I started to learn how to paint custom lures for my own use. After getting a number of questions from other fisherman on where they could get these lures, I decided to offer them online.

My business model is to provide lures that are tested and tuned for optimum swim ability at a cost that is competitive with the big box stores.

Please check out our store and see if any lures peak your interest.

If you have any design suggestions or lure body styles you would like added, please let us know.